Adriaan Dekker – Google Ads Playbook
Google Ads Playbook
Google Ads Playbook by Adriaan Dekker
Adriaan Dekker – Google Ads Playbook Download
Adriaan Dekker – Google Ads Playbook is a structured, step-by-step training and reference system designed to help marketers, freelancers, and business owners run Google Ads with clarity and consistency. Instead of relying on trial and error, the program is built around documented processes, detailed checklists, and repeatable operating procedures for managing Google Ads accounts efficiently.
The playbook covers the full Google Ads ecosystem, including Search, Shopping, Display, and Performance Max campaigns. It focuses on correct setup, clean account structure, ongoing optimization, and decision-making frameworks that reduce wasted spend and improve conversion performance over time.
This resource is suitable both as a learning system for beginners and as an ongoing reference guide for experienced PPC managers who want standardized workflows.
What You Will Learn
- How to structure Google Ads accounts correctly from the start
- Campaign setup processes for Search, Shopping, Display, and Performance Max
- Keyword research and intent-based targeting frameworks
- Ad copy structure and testing methodology
- Bidding strategies and budget control principles
- Conversion tracking and measurement best practices
- Optimization workflows to improve performance over time
- How to identify and eliminate wasted ad spend
What’s Included in the Google Ads Playbook
Account Setup Templates
Clear templates that guide the correct creation and organization of Google Ads accounts, campaigns, and ad groups.
600+ Configuration Checkpoints
A detailed checklist covering account settings, tracking, bidding, targeting, and compliance checks.
200+ Optimization Guidelines
Actionable tips for improving performance across keywords, ads, audiences, budgets, and bidding strategies.
Standard Operating Procedures (SOPs)
Step-by-step workflows for managing and scaling Google Ads campaigns in a structured, repeatable way.
How-To Tutorials
Practical walkthroughs explaining how to implement changes inside Google Ads without guesswork.
Campaign Types Covered
- Google Search campaigns
- Google Shopping campaigns
- Display campaigns
- Performance Max campaigns
- Conversion tracking and attribution setup
Who This Playbook Is For
- Beginners looking for a clear Google Ads framework
- Freelancers managing ads for multiple clients
- In-house marketers running paid acquisition
- E-commerce store owners using Shopping and Performance Max
- PPC managers seeking standardized workflows
- Agencies want consistent account quality
Course Details
Format: Documentation, checklists, and tutorials
Access: Self-paced reference material
Skill Level: Beginner to Advanced
Conclusion
Adriaan Dekker’s Google Ads Playbook is designed for advertisers who want clarity, structure, and repeatability in their Google Ads workflows. By replacing experimentation with documented processes and checkpoints, the playbook helps users avoid common mistakes, reduce wasted spend, and manage campaigns more confidently.
This resource works best for those who value systems, checklists, and long-term optimization over short-term tactics.
Download Adriaan Dekker – Google Ads Playbook.
