Benjamin Mangold – Google Tag Manager Course
Google Tag Manager by Benjamin Mangold is a structured, hands-on training program designed to help marketers, analysts, and website owners master modern tracking without relying on developers. Instead of scattered tutorials or outdated tactics, this course walks you step by step through building clean, reliable, and future-proof tracking systems using Google Tag Manager.
From initial container setup to advanced trigger logic and data layer design, this course equips you with the skills needed to confidently implement analytics and conversion tracking across real websites.
What Is the Google Tag Manager Course?
This course is a practical, end-to-end GTM training focused on real-world implementation.
Benjamin Mangold uses:
- Clear demonstrations
- Real website examples
- Best-practice workflows
So you don’t just learn what Google Tag Manager is—you learn how to actually use it correctly in production environments.
By the end of the course, you’ll be able to deploy tracking systems that work reliably with Google Analytics 4, Google Ads, and other platforms.
Who This Course Is For
This Google Tag Manager course is ideal for:
- Digital marketers who want accurate conversion tracking
- Analysts looking to understand event-based data collection
- Website owners who want independence from developers
- Agencies implementing tracking for clients
- Anyone transitioning to GA4-based analytics
No advanced coding skills required.
What You’ll Learn in the GTM Course
After completing this course, you will confidently be able to:
- Set up and configure Google Tag Manager correctly
- Track custom website interactions (clicks, scrolls, forms, events)
- Implement Google Analytics tracking tags
- Test and debug tags before publishing
- Use environments to prevent data errors
- Diagnose and fix broken triggers or tags
- Design and understand a clean data layer
This course focuses on accuracy, scalability, and long-term maintainability.
What’s Included in the Course
Core Training
- Full walk-through of the current Google Tag Manager version
- HD video lessons with clear explanations
- Step-by-step demonstrations
Hands-On Learning
- Demo website to test tags and triggers
- Practical tag and trigger configurations
- Real-world tracking scenarios
Support & Extras
- Revision quizzes to reinforce key concepts
- Private discussion area to ask questions
- Certificate of completion
- Free updates when lessons are refreshed
Google Tag Manager Topics Covered
This course covers all essential and advanced GTM concepts, including:
- Google Tag Manager foundations and setup
- GTM terminology explained clearly
- Best practices for tag management
- Measuring custom actions like clicks and scrolling
- Using tags, triggers, and variables effectively
- Understanding and implementing the data layer
- Identifying and structuring different event types
- Diagnosing tracking issues
- Firing additional tags (Google Ads, HTML tags, third-party tools)
- Using environments to test before publishing
- Advanced Google Tag Manager concepts
Why This GTM Course Works
This course stands out because it emphasizes:
- Practical implementation over theory
- Modern GA4-compatible tracking
- Clean, scalable setups
- Debugging and testing skills most courses ignore
- Independence from developers
You don’t just “learn GTM”—you learn how to trust your data.
Key Benefits
- Build accurate analytics setups
- Avoid broken or duplicated tracking
- Gain confidence with GTM workflows
- Improve conversion measurement
- Apply skills to your own site or client projects
Conclusion
Benjamin Mangold – Google Tag Manager is a complete, hands-on training program for anyone serious about analytics, tracking accuracy, and conversion optimization. If you want to implement professional-grade tracking systems without guesswork or developer dependency, this course gives you the exact skills to do it.
Download Benjamin Mangold – Google Tag Manager Course and start building clean, reliable tracking systems today.
