Derek Johanson – CopyHour
CopyHour
CopyHour Course By Derek Johanson
Derek Johanson – CopyHour Course
Derek Johanson – CopyHour is a daily copywriting training system designed to build real six- and seven-figure copy skills through repetition, structure, and proven fundamentals. Instead of passive watching, CopyHour is built around daily handwriting exercises, curated copy examples, and practical frameworks that hard-wire elite copywriting instincts over time.
Created by Derek Johanson, this program focuses on how top-performing copywriters actually think, research, structure, and sell — without fluff, hype, or theory overload.
What You Get Inside CopyHour
CopyHour is delivered over 90 days, with six core modules released progressively. Each module focuses on a critical pillar of high-performing sales copy, supported by daily handwriting practice and real-world examples.
Learn how to gather and organize the exact information needed to write persuasive sales copy — updated for AI, ChatGPT, and modern markets.
Module 1: Research
- How to start a copywriting project from scratch
- Research for emails, sales pages, funnels, and offers
- Finding customer pain points faster using AI
- Discovering Unique Mechanisms that differentiate offers
- Market Sophistication and Awareness Levels explained
- Ethical swipe file creation and usage
- Competitor research and idea extraction
- Why traditional customer avatars slow you down
Module 2: The Offer
Master the most important element in copywriting: the Offer.
- How to identify features, benefits, and transformations
- Writing bullets that sell
- Dimensionalizing benefits to hit emotional triggers
- Structuring bundles, bonuses, and promotions
- Connecting mechanisms into a cohesive offer
- Ensuring your offer is “correct” before writing copy
Module 3: Headlines & Leads
Learn how to open sales messages that grab attention instantly.
- The 8 proven types of Leads
- The Seven-Figure Sales Message Framework
- Writing modern hooks using classic principles
- Big Ideas, Hooks, and Unique Mechanisms explained
- Avoiding the most common opening mistakes
- Using psychology and neural triggers to capture attention
Module 4: Sales Arguments
Build the persuasive core of your sales message.
- What sales arguments really are
- Writing proof-driven copy like top professionals
- Using stories that sell without sounding salesy
- Creating “aha” moments that shift beliefs
- Creation stories and where to place them
- Writing smooth, natural transitions
- Claims vs promises — and why it matters
Module 5: The Close
Learn how to confidently ask for the sale.
- High-ticket vs low-ticket positioning
- Presenting price without friction
- Writing effective calls to action
- FAQ structure that removes objections
- Ethical scarcity and urgency
- Bonus positioning strategies
Bonus Training & Resources
Private Student Community
Access a private Facebook group for accountability, support, and discussion with other CopyHour students.
Proven Sales Copy Swipe File
Immediate access to Derek Johanson’s infamous Dropbox swipe file, containing thousands of proven ads, emails, and sales pages used by professional copywriters.
Candid Calls With Pro Copywriters
Exclusive interviews with elite copywriters, including:
- Ben Settle
- Ian Stanley
- Dan Ferrari
- Ashley Ambirge
- Justin Goff
Learn how top copywriters think, structure offers, and write copy that converts.
Who CopyHour Is For
- Aspiring copywriters who want real fundamentals
- Marketers writing emails, ads, or sales pages
- Business owners improving conversion rates
- Freelancers building high-value skills
- Anyone serious about mastering persuasive writing
Why CopyHour Works
CopyHour doesn’t rely on motivation or shortcuts. It builds skill through deliberate daily practice, exposure to proven copy, and frameworks refined through real-world performance.
This is how copywriting becomes instinct — not guesswork.
Conclusion
Derek Johanson – CopyHour is a disciplined, practical system for mastering sales copy the same way professionals do: through repetition, structure, and proven examples. If you want copy skills that compound over a lifetime, CopyHour gives you the foundation.
Derek Johanson – CopyHour and start building real copywriting mastery.
Sale Page: https://lp.copyhour.com/
