Jody Raynsford – CultBrand Academy
CultBrand Academy
CultBrand Academy Course
CultBrand Academy BY Jody Raynsford
Jody Raynsford – CultBrand Academy Course
Jody Raynsford – CultBrand Academy is an advanced, education-focused program designed for entrepreneurs, founders, and creators who want to build more than just a brand — they want to create a movement.
Instead of relying on short-term marketing tactics or paid traffic hacks, CultBrand Academy teaches you how to engineer deep emotional connection, identity, and belonging around your business. The result is a brand that attracts fiercely loyal followers, stands out instantly, and becomes immune to competition and market volatility.
At the core of the program is Jody’s proven 7-Step Cult Brand Method, a structured system used to turn ordinary businesses into magnetic cultural forces.
What Is CultBrand Academy?
CultBrand Academy is a step-by-step video training program that walks you through every phase of building a Cult Brand — from defining your message to recruiting, indoctrinating, and activating your audience.
You’ll learn how to:
- Craft a polarizing message that attracts the right people and repels the wrong ones
- Define a clear external enemy that rallies your audience together
- Build a strong sense of belonging and identity
- Broadcast consistently without burning out
- Recruit followers who become advocates, not just customers
The training combines strategic lessons, real-world examples, worksheets, and case studies so you can apply everything directly to your own business.
What You’ll Get
- 70+ step-by-step video lessons on building and growing a Cult Brand
- 25 action-focused exercises to apply each concept
- 4 fill-in-the-blank Cult Strategy documents
- Ultimate Cult Builder Checklist
- Influence & Persuasion Masterclass
- Plug-and-play blueprints and templates
- Advanced indoctrination and storytelling frameworks
- Private community access for support and discussion
Jody Raynsford – CultBrand Academy Modules
Module: Welcome to CultBrand Academy
- Getting started
- Before we start… a message from Jody
- FAQs
- Reporting broken content
- Partner program
Module: Getting support
- Getting support
- Live Cult Strategy calls
- Upgrade to weekly live calls
- Firing up the Bat Signal (1:1)
- All the tech stuff
Module: The Cult Files
- The Academy Workbook
- The Cult Growth Strategy
- The Cult Planner
- The Ultimate Cult Building Checklist
Module: Foundations
- The 7 Cult Commandments
- The Three Pillars of Cult Wisdom
- The CultBrand Secret Weapons
- Weapon 1 – Neutrality
- Weapon 2 – Storytelling
- Weapon 3 – Influence
- Let’s recap – Foundations
- Assessment – Foundations
Module: The Message
- The purpose of your Message
- You’re not stuck
- Clarifying your message
- Hater or creator?
- The Message Test
- Let’s recap – The Message
- Assessment – The Message
Module: The Enemy
- The importance of an opposing force
- Know your enemies
- Developing your enemies
- Enemy expansion
- Testing your enemies
- Let’s recap – The Enemy
- Assessment – The Enemy
Module: Be Different
- Be Different
- It’s a brand, Jim. But not as we know it…
- Creating contrast
- What everyone gets wrong
- Creating a sense of place
- Celebrate it.
- Let’s recap – Be Different
- Assessment – Be Different
Module: Broadcast
- Your path to everything
- Cult broadcast foundation
- Choosing your channel
- The YOU Algorithm
- De-complicate your content
- Broadcast TV for beginners
- The Cult Broadcast Strategy
- Planning episodes
- The Lazy Content Plan
- Bruce Lee your content
- Don’t make these mistakes
- Let’s recap – Broadcast
- Assessment – Broadcast
Module: Recruit
- Recruiting new followers
- Putting The Cult in Culture
- Two ways to recruit
- Attracting new followers
- Search and rescue
- Listening
- Let’s recap – Recruit
- Assessment – Recruit
Module: Belonging
- Building belonging
- Do things that don’t scale
- The problem with automation
- Indoctrinate
- The Love Bomb
- Influence and Persuasion
- Storytelling Secret
- Organising and telling stories
- The Indoctrination Path
- The Carrot and The Stick
- Let’s recap – Belonging
- Assessment – Belonging
Module: Demonstrate
- Assessment – Demonstrate
- Demonstrate belonging
- The most powerful form of commitment
- The joy of low threshold participation
- Embrace the Hierarchy
- Rituals
- Words
- The Look
- Let’s recap – Demonstrate
Who This Course Is For
- Entrepreneurs who want brand loyalty instead of price competition
- Founders tired of chasing marketing trends
- Creators building communities, movements, or audiences
- Businesses seeking long-term brand resilience and emotional connection
Why CultBrand Academy Works
Most brands focus on transactions. CultBrand Academy focuses on identity.
By applying proven behavioral psychology, storytelling, and influence principles, you’ll learn how to build a brand people belong to — not just buy from.
This approach creates:
- Higher retention
- Stronger word-of-mouth
- Lower dependency on ads
- Long-term competitive immunity
Final Thoughts
If you want to stop competing on features, pricing, or algorithms — and start building a brand people passionately stand behind — CultBrand Academy by Jody Raynsford provides a clear, structured roadmap.
Download CultBrand Academy and start building a brand that becomes a movement.
