Shlomo Genchin – Boring Products Fun Ads Course
Shlomo Genchin – Boring Products Fun Ads is a practical, idea-generating system for B2B marketers who are tired of ads that feel like feature lists. This course shows you how to turn “boring” SaaS and technical products into creative, scroll-stopping campaigns—without a big budget, fancy production, or weeks of brainstorming.
Instead of relying on vague inspiration, you’ll get repeatable frameworks to build high-contrast stories, emotional hooks, and instantly understandable visuals. The goal is simple: help your ads cut through banner blindness, earn attention fast, and make your product feel indispensable to the right audience.
What’s Included in Boring Products Fun Ads
This program is built to be applied immediately. Inside, you’ll find:
- 33 ad recipes to generate strong concepts even when the brief is tight
- 3.5 hours of video training delivered as bite-size lessons across 11 chapters
- 11 exercises designed to produce at least three polished ads by the end
- AI prompt templates to speed up ideation, writing, and script formatting
- Bonus BPFA Creative Handbook with examples, templates, checklists, and cheat sheets
Boring Products Fun Ads Course Chapters and Key Frameworks
The curriculum covers the entire creative process—from research to scripts to pitching your ideas internally. Here’s what you’ll work through:
- Warm Up: meme ads, minimum viable ads, and “brandformance” thinking
- Research: learn technical products fast and translate features into story
- Find Your Enemy: build “villain” narratives that win attention and loyalty
- Creative Procrastination: comparison frameworks, trend formats, and thumb-stopping visuals
- Work With Words: headline systems, the Phrase Pool, and “Clear or Clever” rules
- Time and Transformations: before/after tables, visual hyperbole, reductionism, and infographics
- The Realm of Random: lateral thinking, punchline layouts, and visual mind maps
- Static Ads to Video Scripts: turn winning static ideas into production-ready scripts and storyboards
- Shift Your POV: personification, pop-culture symbols, sensory writing, and reverse-world concepts
- Anti Ads: parody, cliché flips, self-aware ads, “flaw + feature,” and review mining
- Refine and Sell Your Ads: idea screening, compressing copy, and pitching templates to get approval
Who This Course Is For
Boring Products Fun Ads is built for B2B teams and creators who need better ads—fast:
- B2B SaaS marketers who want more attention and conversions without “corporate” creative
- Content and performance teams trying to balance brand building with measurable results
- Copywriters and designers who need repeatable frameworks for consistent output
- Startups with limited budgets who still need ads that look and feel premium
- Agencies creating campaigns for technical products that are hard to explain
What Makes the BPFA System Different
Most B2B advertising fails because it sounds like internal documentation. This course fixes that by giving you a structured creative toolkit: hooks that create emotion, visuals that communicate instantly, and storytelling angles that make technical benefits feel human. You’ll learn how to produce concepts that are easy to understand, easy to remember, and easy to sell to stakeholders.
About the Instructor
Shlomo Genchin is a creative strategist who has worked across agencies and B2B companies, building campaigns and leading workshops for brands ranging from startups to large-scale organizations. In this course, he breaks down the exact creative process he’s used to generate dozens of ad concepts quickly and consistently—then shows you how to apply it to your product.
Conclusion
Shlomo Genchin – Boring Products Fun Ads is the fastest way to upgrade your B2B creative output with frameworks you can reuse forever. If you want ads that drive sales instead of yawns, this toolkit gives you the recipes, prompts, and structure to make it happen.
Enroll Boring Products Fun Ads by Shlomo Genchin.
