Will Patterson – Logo Launch Download
Logo Launch Course
Logo Launch BY Will Patterson
Will Patterson – Logo Launch Download
Master the Art of Logo Design and Build a Professional Brand Identity from Scratch
Will Patterson – Logo Launch is a practical, step-by-step training that shows you how to design logotypes that feel intentional, balanced, and unforgettable. Built for real client work, the course walks you from research and strategy to sketching, vectorizing, refining, and presenting a final logo that wins approval. If you’ve struggled to turn ideas into a clean, confident mark, this program gives you a repeatable process—not just theory.
You’ll start with the thinking behind great logos (briefs, positioning, moodboards), then move into type anatomy, optical corrections, and sketching methods that unlock better concepts, faster. From there, you’ll learn the exact vector workflow, how to critique and refine with purpose, and how to package, present, and price your work like a professional.
Will Patterson – Logo Launch Course
In the ever-evolving world of graphic design, standing out is not just an advantage — it’s a necessity.
Logo Launch is meticulously designed to transform your approach to logo design, from understanding foundational theories to applying advanced techniques that captivate clients and audiences alike.
Housekeeping
4 Lessons · 15:33
- Welcome To Logo Launch – 2:47
- What Tools You Need – 5:25
- Amazing Logos Start Somewhere – 3:26
- Why Logotypes? – 3:55
Module 1 – Research
8 Lessons · 44:46
- Lesson 1: Getting Started – 1:07
- Lesson 2: The Creative Brief (Part 1) – 7:52
- Lesson 3: The Creative Brief (Part 2) – 4:36
- Lesson 4: Mapping Position & Competitors – 8:29
- Lesson 5: How To Moodboard Correctly – 4:52
- Lesson 6: Creating The Inspiration Board – 6:32
- Lesson 7: Mind Mapping – 6:07
- Lesson 8: Personality Mapping – 5:11
Module 2 – Principles of Type
7 Lessons · 32:19
- Lesson 1: Introduction to The Principles Of Type – 0:31
- Lesson 2: Type Anatomy – 4:01
- Lesson 3: Deconstructing Type – 7:32
- Lesson 4: Logo Archetypes – 5:39
- Lesson 5: Working Examples – 4:39
- Lesson 6: Optical Illusions in Type (Part 1) – 5:30
- Lesson 7: Optical Illusions in Type (Part 2) – 4:27
Module 3 – Drawing Type / Generating Ideas
6 Lessons · 26:48
- Lesson 1: Introduction – In this module we talk about how we ideate for logotype designs. – 0:35
- Lesson 2: Fast Sketching – 9:20
- Lesson 3: Start Rough – 4:43
- Lesson 4: Being Consistent – 2:38
- Lesson 5: How Script Works – 6:54
- Lesson 6: Script Components – 2:38
Module 4 – Iterating On Ideas
5 Lessons · 21:39
- Module 4 Introduction – Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings. – 1:06
- Expanding On Ideas – We have some basic ideas, now it’s time to expand on them. – 6:52
- Writing Your Ideas – The easiest way to collaborate with your client on your ideas is through whiteboarding software. – 3:34
- Computer Idea Generating – 4:35
- Choosing The Best Logotype Idea – It’s decision time! – 5:32
Module 5 – Refining Our Ideas
6 Lessons · 40:34
- Module 5 Introduction – In Module 5 we will be refining the best idea. – 0:43
- Prerequisites – We’re going hands-on! You’ll need a few tools to continue. – 2:24
- Tracing Our Concept – Now it’s time to take our rough work and start refining it by tracing. – 12:10
- Annotating Your Ideas – Annotating the design makes our changes noted, and real. When we annotate we’re better able to see the changes we need to make and why. – 6:20
- Refining The Idea – A big part of the design process is refinement. – 10:23
- Make Big – Make Good – Enlarging our sketches allows us to draw in greater detail and fidelity, giving us more precision and accuracy. – 8:34
Module 6 – Vectorising Logotypes
5 Lessons · 39:15
- Module 6 Introduction – Module 6 will show you how to professionally vectorise type using a technique many don’t know about: The Box Technique. – 0:34
- How To Use Adobe Illustrator – Adobe Illustrator can be daunting at first. Here’s a quick lesson showing you the basics! – 4:05
- How To Correctly Use The Pen Tool – In this lesson, I show you the “Box Technique” to quickly and effectively vectorise your logotypes. – 14:21
- Tracing The Logo – Part 1 – Now it’s time to trace our logotype to make it digital. – 8:11
- Tracing The Logo – Part 2 – Now it’s time to trace our logotype to make it digital. – 12:04
Module 7 – Refining The Digital Logotype Part 1
4 Lessons · 21:47
- Module 7 Introduction – Module 7 will show you how to refine your logotype digitally. – 1:00
- Annotating The Design – We have our vectorised logotype; it’s time to annotate it for further refinement. – 4:48
- Refining The Logo: Part 1 – 7:21
- Refining The Logo: Part 2 – 8:38
Module 8 – Refining The Digital Logotype Part 2
4 Lessons · 29:04
- Module 8 Introduction – Module 8 is further refining our digital version of the logotype. – 0:22
- Tracing In Glyphs – Adobe Illustrator isn’t made for designing typography. So today we’re using Glyphs for a better experience. – 14:51
- Why We Don’t Use Image Trace – Image trace is good for everything other than typography. – 5:13
- Testing The Logotype Design – Testing your logotype design is crucial to know how effective your logotype is. – 8:38
Module 9 – The Keys To A Successful Presentation
5 Lessons · 33:26
- Module 9 Introduction – Learning how to design an effective presentation is key to having your client sign off on your logotype design. – 1:02
- Creating The Presentation – We use Pitch to create our presentation easily. – 7:51
- Presenting The Logo Do’s & Don’ts Part 1 – 12:13
- Presenting The Logo Do’s & Don’ts Part 2 – 5:54
- The Keys To A Winning Presentation – 6:26
Module 10 – Presenting, Packaging and Psychology
5 Lessons · 35:14
- Module 10 Introduction – This module is all about the psychology of presenting your work. – 1:13
- Winning Logo Designs: Case Study – 9:24
- Colour Psychology for Logo Design – 10:23
- Exporting & Packaging The Logo with Clearspace – 7:54
- Why We Use Mockups – 6:20
Module 11 – The Business Of Design
6 Lessons · 1:14:42
- Your Pricing Journey – 10:22
- How To Go Full-Time – 13:59
- Business And Contracts For Designers – 7:18
- How To Find Your Price – 14:02
- Negotiating Pricing – 16:49
- Our Big Tips For A Successful Design Career – 12:12
Live Sessions
- 0 Lessons
What’s Included in Will Patterson – Logo Launch
- Full Logo Launch Course curriculum
- In-depth video tutorials covering all aspects of logo design
- Real client-based projects for practical experience
- Templates, resources, and professional design tools
- Ongoing community support and feedback
Who Is This Course For?
The Logo Launch Course is ideal for:
- Beginners who want to learn logo design from scratch
- Freelance designers looking to enhance their skills and attract higher-paying clients
- Marketing professionals who want to understand visual branding
- Entrepreneurs seeking to create a distinctive brand identity for their business
- Design students who want to supplement their education with real-world techniques
Why it works
- Process over guesswork: Each step builds on the last, so you know what to do and why it matters.
- Type-driven clarity: You’ll learn to see (and correct) the tiny optical issues that separate “good” from “great.”
- Client-ready delivery: Presentations, clearspace, exports, and packages that make decisions easy.
Will Paterson
Will Paterson is a creative director, designer, branding expert, and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of his own design agency. He is well known for his YouTube videos, which all centre around helping designers level up their own design skills and knowledge.
Will has run hugely successful online courses on Skillshare, in-person day courses with Goodtype and OFFF, as well as numerous Adobe Live sessions and speaking engagements across the US and Europe.
Launch Your Career as a Professional Logo Designer Today
The Will Patterson – Logo Launch Course is more than just design training — it’s a full roadmap to mastering the art of branding and visual communication. Whether you’re designing for clients or building your own brand, this course gives you everything you need to launch with confidence and success.
Download Logo Launch Course by Will Patterson and start creating logos that make brands unforgettable.
Sale Page: https://www.designacad.com/course-2-1
